Ticket To Reading Rewards is a reading incentive program that encourages Middle School students to read books outside the classroom and obtain rewards for reading.
Over the life of the program, students have read an estimated 4,000,000 books, obtained nearly 1,000,000 rewards and attended 125,000 local men's and women's NCAA basketball games--all at no cost to schools or students.
The Ticket To Reading Rewards program was founded in 2002 by the National Association of Basketball Coaches (NABC) Foundation.
Ticket To Reading Rewards was started by two long-time NABC Foundation board members, John Rogers, CEO of Ariel Investments, and Secretary of Education Arne Duncan, while he was CEO of the Chicago Public Schools. The program is being run at more than 150 schools across the country, with many districts arranging for a men’s college basketball coach to visit their students to talk about the importance of reading and education.